By Stuart Schwartzapfel, SVP, Media Partnerships at iSpot
As the TV industry continues its massive transformation, brands are increasingly finding audiences in new streaming environments and experiences. And as ad-supported streaming providers proliferate, they not only need to prove they can deliver audiences and impressions, but to thrive, they need to prove the ad exposures they deliver represent something special that can’t be found on linear TV.
Both the buy side and the sell side need absolute proof that streaming delivers incremental reach, via net new audiences or extra ad exposures for harder to reach demographics that watch TV differently. And that is exactly what iSpot’s Unified Measurement provides to hundreds of brands and a growing list of media companies.
Today, we’re happy to announce a partnership to be the exclusive always-on connected TV (CTV) measurement provider for Crackle Plus, a VOD joint venture formed by Sony Pictures Television and Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE).
Premium video catalogs like Crackle’s are winning the attention of audiences that are unreachable on traditional linear broadcasts, and now marketers can invest in Crackle with apples to apples measurement comparisons to linear broadcast and OTT streaming more broadly.
This partnership is all about iSpot’s unique ability to confirm Crackle’s incremental reach over linear. Crackle Plus’ ad sales team will leverage iSpot’s real-time data and always-on measurement and attribution platform to quantify its audience across viewing endpoints to help brands target “unreachables” who exclusively watch streaming TV.
Further, Crackle will get the full always-on power of iSpot’s census-balanced and panel-calibrated TV ad measurement system. Once each Crackle over-the-top (OTT) ad is delivered, iSpot will service the execution with campaign-level reporting confirming audiences across the 18 streaming TV viewing endpoints where viewers currently consume Crackle Plus.
The press release is below for more information.
If you’re a brand partner and want to know more about how iSpot can help you measure ad investments across OTT, CTV, VOD and linear, please get in touch. Likewise, if you’re a media company with a streaming offering and want help validating the effectiveness of your advertising, we’re happy to help.
iSpot Selected by Crackle Plus to be Always-On CTV Measurement Provider
Crackle Plus’ ad sales team will leverage iSpot’s Unified TV ad measurement to quantify its audience across platforms to help brands target “unreachables” who exclusively watch streaming TV
LOS ANGELES and NEW YORK — August 12, 2020 — iSpot.tv, leading real-time TV ad measurement company today announced it has been selected to be the exclusive always-on connected TV (CTV) measurement provider for Crackle Plus, a Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) company and one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks.
The Crackle Plus ad-based video-on-demand (AVOD) offering will utilize iSpot’s Unified cross-platform TV ad measurement system to prove the incremental audience reach Crackle delivers over linear. iSpot’s TV ad measurement platform will help Crackle Plus’ ad sales team package up audience-based buying opportunities for brands aiming to target “unreachables” who exclusively watch internet-delivered television.
“As the last remaining independent AVOD player in the market, it’s extremely important we choose best-in-class technology partners like iSpot to ensure we can deliver superior experiences to viewers and advertisers alike,” said Nicolle Zawacki, VP, Advanced Video Ad Sales & Brand Partnerships at Crackle Plus. “iSpot is a critical partner enabling us to provide always-on TV measurement across our unique audiences as they view on 18 streaming TV viewing endpoints, with more being added in the near future.”
Crackle Plus will get the full always-on power of iSpot’s census-balanced and panel-calibrated TV ad measurement system. Once each Crackle Plus over-the-top (OTT) ad is delivered, iSpot will service the execution with campaign-level reporting.
“The entertainment industry is experiencing a proliferation of free, ad-supported connected television viewing,” said Stuart Schwatzapfel, SVP, Media Partnerships at iSpot. “Premium video catalogs like Crackle Plus’s are winning the attention of audiences that are unreachable on traditional linear broadcasts, and now marketers can invest in Crackle Plus with apples to apples measurement comparisons to linear broadcast and OTT streaming more broadly.”
Crackle has released a steady slate of exclusive programming over the past year, including The Clearing, Cleanin’ Up the Town: Remembering Ghostbuster, On Point, Yelawolf: A Slumerican Life, Going From Broke, Grand Isle, Crown Vic, Today’s Homeowner with Danny Lipford, 85: The Greatest Team in Football History, and The Man Who Killed Don Quixote.
Crackle is available in the U.S. and can be accessed on 25 devices and services including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and XBoxOne), Plex, iOS and Android mobile devices and on desktops at Crackle.com. Crackle is also available in approximately 500,000 hotel rooms in the Marriott Bonvoy chain.
Crackle Plus, A Chicken Soup for the Soul Entertainment Company
Crackle Plus owns and operates ad-supported VOD networks Crackle and Popcornflix and garners 50 million streams of its movies and TV shows per month, making it one of the largest AVOD streaming platforms in the U.S. Crackle Plus has over 78,000 hours of content available across all its networks, and premieres at least one original and one exclusive program each month, differentiating it from other AVODs. Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) owns a majority stake in the company formed with Sony Pictures Television. Chicken Soup for the Soul Entertainment also acquires and distributes video content through its Screen Media subsidiary and produces original long and short-form content through Landmark Studio Group, its Chicken Soup for the Soul Originals division and APlus.com. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.
iSpot.tv is the market leader in real-time television advertising measurement and attribution. The company’s always-on platform measures impressions and attention for all TV ads in a unified manner across linear, time-shifted, VOD, CTV, Streaming and OTT environments. iSpot.tv’s TV attribution solution enables advertisers and TV networks to plan, optimize and transact on business-outcome measures. The company delivers its solution in real-time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution.