Ads of the Week – June 20 – July 3 2015

Each week,’s Editorial team picks its favorite new ads. Here are the Editors’ picks for the week of June 20 to July 3, 2015.

Among editorial’s choices, things get emotional between a man and his dog as they venture off in a Subaru Impreza determined to accomplish everything on the pooch’s bucket list to the mellow audio backdrop of Willie Nelson’s “I’ve Loved You All Over the World.” And, people all around the world tune in to Beats 1, the new radio station introduced by Apple Music in its new ad featuring new music by Pharrell.

Honey Maid celebrates diversity in its family-focused “This is Wholesome” campaign. In the brand’s newest installment, an immigrant family proudly celebrates the Fourth of July. Meanwhile, in the new Little Caesars ad, a weary-looking man in a horse T-shirt picks up his pizza while having a PC and laptop hanging on each arm (he had punched through the screens out of frustration with ordering online).

Finally, Fiber One gets appeals to our hungry animalistic side in its newest spot that shows two sharks struggling to fight their instincts.


#5 Little Caesars: “Tech Troubles” Ad Effectiveness Rating: 5.8
Industry Average: 4.3
Online Views: 90,854

#4 Fiber One: “Don’t Fight Your Instincts” Ad Effectiveness Rating: 8.3
Industry Average: 5.6

#3 Honey Maid: “4 de julio” Ad Effectiveness Rating: 8.5
Industry Average: 5.6

#2 Subaru: “Make a Dog’s Day” Ad Effectiveness Rating: 9.1
Industry Average: 5.4
Online Views: 7,059

#1 Apple Music: “Worldwide” Ad Effectiveness Rating: 9.7
Industry Average: 4.5
Online Views: 70,998

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