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2016 Upfronts: BET

Commercial airings: 189,284
Brands: 1,027
Spots: 3,616
Shows aired: 172
Ad time per hr. during PT*: 20 min. 16 sec.
Show promos per hr. during PT*: 2 min. 25 sec.

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for BET is 85.69%. 97% of views are live or same day.**

Top Industries

Dating
Military
Rx: Allergies, Cold & Flu
Energy & Sports Drinks
Health & Beauty: Research
95.92%
95.80%
95.49%
94.63%
93.60%

Top Brands

DriveTime
U.S. Army
Harvoni
MassMutual
Chanel
97.74%
97.57%
97.39%
97.38%
97.24%

Top Shows

CrazySexyCool: The TLC Story
Bobby Jones Gospel
Being Mary Jane: The Real Talk Back!
Sister Code
The Westbrooks
88.96%
88.16%
87.26%
86.93%
86.74%

Highest Estimated Spend

Top Industries

Insurance Companies
Wireless Providers
Movies
Fast Food
Department Stores
6.60%
6.52%
6.44%
6.06%
5.69%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Wireless Providers
Insurance Companies
Fast Food
Department Stores
Auto Makers
17.48%
15.52%
10.10%
7.15%
6.07%

Top Brands

AT&T
GEICO
T-Mobile
Walmart
State Farm
9.98%
4.97%
4.53%
3.98%
3.05%

Top Shows

Tyler Perry’s House of Payne
Martin
The Wendy Williams Show
The Real
Criminals at Work
15.18%
13.89%
3.54%
3.34%
3.00%

 

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.