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2016 Upfronts: ABC

Commercial airings: 85,914
Brands: 1,502
Spots: 5,379
Shows aired: 205
Ad time per hr. during PT*: 16 min. 33 sec

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for ABC is 85.61%. 95.1% of views are live or same day.**

Top Industries

Rx: Osteoporosis & Arthritis
Rx: Stroke, Cholesterol & Heart Disease
Rx: Asthma & COPD
Military
Rx: Allergies, Cold & Flu
96.03%
95.94%
94.71%
94.25%
93.70%

Top Brands

Xeljanz
Neulasta
HUMIRA [Arthritis]
U.S. Army
Pacific Life
98.07%
97.95%
97.59%
96.82%
96.57%

Top Shows

ABC World News Tonight With David Muir
America This Morning
Dancing With the Stars
Good Morning America
This Week With George Stephanopoulos
88.94%
88.09%
87.23%
87.12%
87.01%

Highest Estimated Spend

Top Industries

Auto Makers
Department Stores
Wireless
Movies
Mobile Devices
11.58%
5.35%
5.23%
4.33%
3.39%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Wireless Providers
Auto Makers
Department Stores
Mobile Devices
Insurance Companies
13.02%
11.50%
7.48%
6.53%
6.46%

Top Brands

AT&T
Samsung Mobile
T-Mobile
State Farm
McDonald’s
8.77%
4.39%
3.15%
2.65%
2.12%

Top Shows

College Football
Good Morning America
NBA Basketball
The Bachelor
How to Get Away With Murder
8.53%
5.88%
5.45%
5.22%
4.55%

 

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.