Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About FIFA 18 TV Commercial, 'More Than a Game: El Tornado'

When a man walks down a sidewalk on a winter night, he is surprised to see his face on several TVs in a window display. News channels around the globe are discussing a hot new move called "El Tornado," which the man is credited with creating in the game "FIFA 18." The star of the game, Cristiano Ronaldo, even comes towards the TV screen pointing at the shocked man on the street. Players who purchase "FIFA 18" on Xbox One can join the excitement and make their own iconic move.

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Agency
twofifteenmccann (Creative Agency), Carat (Media Agency)

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