Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About American Express TV Commercial, 'First Concert'

These parents escort their daughter to her first ever concert, where they end up towards the front of the mostly pre-teen crowd. As the couple watches their daughter dance like no one's watching, they can't help but dance too. American Express doesn't want you to do concerts without it and says Early Ticket Access is just another way it has your back.

Advertiser Profiles
Tagline
“Don't Live Life Without It”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
MindShare (Agency), Wieden+Kennedy (Creative Agency), Universal McCann (Media Agency)

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