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Attention & Performance Analytics
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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Creatives
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IBM Watson TV Commercial, 'Smart Insights'

Only one in every 10,000 medications created ever make it to market. Those are some steep odds, but this scientist doesn't believe in luck. Instead, she uses her research, innumerable hours of tireless work and the A.I. of IBM Watson to find the connections that guarantee the success of her medical breakthroughs.

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“Let's Put Smart to Work.”
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