Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Southwest Airlines TV Commercial, 'Behind Every Seat Is a Story: Coach'

A basketball coach attempts to motivate his team before a big game with a locker room pep talk, and he's has one question: "Do you believe in you?" He is so confident in his players that he's already booked them tickets to the championship. The athletes explodes with confidence as they head out to face their rivals on the court. However, a quick cut to after the game reveals that passionate speeches only go so far. With a devastating loss on its hands, the team is going to be needing those tickets home after all. Coach is despondent, but he takes solace in avoiding change fees by booking with Southwest Airlines.

Advertiser Profiles
Tagline
“That's Transfarency. Low Fares. Nothing to Hide.”
Songs - Add
Mood
Funny
Actors - Add
Aaron Doucette ... Seated basketball player with jersey number 30, Ben Fernandez ... Basketball player, Bill Birch ... Coach, Courtney Burrell ... Player wearing jersey number 15, Gregg Wayans ... Smirking basketball player at :11, Jeff Bee ... Player #12
Agency
GSD&M (Agency)

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