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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Creatives
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TV Impressions
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Local
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2017 Ford Explorer TV Commercial, 'For Those With Their Own Path'

Ford celebrates 12-year-old fashion designer Egypt "Ify" Ufele, a young entrepreneur who founded the Bully Chasers charity and started her own plus-size fashion line, Chubiiline, after being bullied in school. To the tune of soul singer Marva Whitney's "I Am What I Am," Ify drives all over town in a Ford Explorer choosing fabrics, sketching designs, cutting, sewing and hauling mannequins to prepare for a fashion show.

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Tagline
“Go Further”
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Active
Actors - Add
Egypt "Ify" Ufele ... Expert

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