Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About GEICO TV Commercial, 'McGruff Fights Baby Talk'

The case has gone cold and the latest lead turned out to be a dead end. All seems hopeless for these police detectives until McGruff the Crime Dog shows up with information from a tip that could crack the case wide open. But, as McGruff begins to explain the credibility of the fingerprints at the crime scene, he discovers his fellow associates can't take him seriously and use the same voice they would use on a baby. This baby talk eventually frustrates McGruff who ultimately ends up leaving after realizing none of his colleagues will take him seriously. GEICO claims that as long as people talk to dogs like they talk to babies, people can be sure the company is still saving them money on their auto insurance.

Advertiser
Advertiser Profiles
Tagline
“15 Minutes Could Save You 15 Percent or More on Car Insurance”
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Charles Emmett ... Detective wearing dark suit, Steve Tom ... Spokesman
Production
Ian Blain ... Producer, Randy Krallman ... Director
Agency
The Martin Agency (Agency), Smuggler (Production Company)

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