Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Walmart TV Commercial, 'The Walmart Box: Behind the Scenes' Ft. Melissa McCarthy

Walmart asks three female directors to each make a short film inspired by a Walmart delivery box. Directors Dee Rees, Nancy Meyers and Melissa McCarthy take on the task and approach the subject from very different narrative angles. In behind-the-scenes clips, Nancy reveals she was inspired to make a film about movies, while Dee used elements of sci-fi. Their work will be revealed during the 2018 Oscars.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Active
Events & Venues
2018 The Oscars Mar 4, 2018
Actors - Add
Dee Rees ... Director, Melissa McCarthy ... Actor/Actress, Nancy Meyers ... Director
Agency
Haworth Marketing + Media (Media Agency)
Network
ABC

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