Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Toyota TV Commercial, 'Lanes of Life' Featuring Belle Brockhoff, Song by Top Lady

To the tune of Top Lady's "Catch Me If You Can," Toyota illustrates that these female Olympic snowboarders have been free to move since birth, whether that meant riding bikes, running track, playing or dancing. It is even suggested that as a child, Brazilian snowboarder Isabel Clark Ribeiro jumped on the trampoline while strapped to her snowboard. Toyota encourages everyone to start their own impossible as the six Olympians simultaneously cascade over a snowy slope on their boards.

Advertiser
Advertiser Profiles
Tagline
“Start Your Impossible”
Mood
Active
Events & Venues
2018 Winter Olympics Feb 9, 2018 - Feb 25, 2018, 2018 Winter Paralympics Mar 8, 2018 - Mar 18, 2018
Agency
Saatchi & Saatchi (Agency), iCrossing (Creative Agency), iCrossing (Digital Agency)

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