Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About ESPN Fantasy Football TV Commercial, 'Sword'

A group of adults dressed in medieval costumes gather in the park for a live action role-playing game. Before delving into the world of LARP, the leader asks a participant to summon the finest mighty steel blade from his steed -- in other words, grab Steve a sword from the minivan. ESPN Fantasy Games declares that spending a football Sunday like this is a bad fantasy, but spending it playing ESPN Fantasy Football is a good fantasy.

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