Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ram Trucks Super Bowl 2018 TV Commercial, 'Built to Serve' [T1]

On February 4, 1968, exactly 50 years before Super Bowl LII, Dr. Martin Luther King Jr. declared one does not need specific knowledge or skills to serve; rather, all we need is "a heart full of grace and a soul generated by love." For all the tragedies Americans faced in 2017, there were just as many kind volunteers prepared to help neighbors and strangers alike. Like these individuals, Ram Trucks is built to serve.

Advertiser
Advertiser Profiles
Tagline
“Built to Serve”
Songs - Add
Mood
Active
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
Cosme Duarte ... Dad teaching daughter to chop a tree, Martin Luther King, Jr. ... Voice Over)
Agency
High Dive (Agency)

More Ram Trucks Commercials


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