Amazon Echo Super Bowl 2018 TV Spot, 'Alexa Loses Her Voice' Feat. Cardi B

What would happen if Amazon's personal assistant, Alexa, lost her voice and was replaced by celebrities? In this Super Bowl LII commercial, people ask routine questions and get colorful answers. When a man asks for a grilled cheese sandwich recipe, he gets a tongue lashing from celebrity chef Gordon Ramsay in place of Alexa's typical cheeriness and helpful demeanor. Later, a dinner party gets awkward when Rebel Wilson responds to the request of setting the mood with some sultry language. The cherry on top is when a woman asks Alexa to call Brandon but instead gets Anthony Hopkins, who knows so much about the couple it's a little unnerving. Maybe this star-studded cast should stick to its strengths and leave the assisting to Alexa.