Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Coca-Cola Super Bowl 2018 TV Commercial, 'The Wonder of Us'

In its Super Bowl LII commercial, Coca-Cola celebrates the uniqueness of all 7 billion people on the planet, stating that it has a drink for every single one of them. Whether that person is a traveling balloon vendor, a paraplegic athlete or a cowboy gazing up at the starry night sky, the soda maker says there are countless ways to enjoy yours by all walks of life. Foregoing sameness and instead reveling in the idiosyncrasies that make them individuals, everybody grabs a Coke before embarking on their own adventures.

Advertiser
Advertiser Profiles
Tagline
“Taste the Feeling”
Mood
Emotional
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
None have been identified for this spot
Production
Alma Har’el ... Director, Christopher Leggett ... Producer, Melissa Culligan ... Producer
Agency
Wieden+Kennedy Portland (Creative Agency), Epoch Films (Production Company)

More Coca-Cola Commercials


Comments