Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bud Light Super Bowl 2018 TV Commercial, 'Ye Olde Pep Talk'

A king gives a somewhat uninspired speech to his army before fighting in the Battle of the Beer Run, pointing out that they are outnumbered and have very little training. The only thing that motivates the group to charge at full speed in their attack is the fact that their opponents are stocked up on Bud Light -- "Dilly dilly!" The Super Bowl LII spot for Bud Light is to be continued.

Advertiser
Advertiser Profiles
Products
Music
The song was created for this commercial
Mood
Funny
Scene Location
New Zealand
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
John Hoogenakker ... The king
Production
Jim Jenkins ... Director, Marc Grill ... Producer, Maryse Alberti ... Director of Photography, Ralph Laucella ... Producer
Animals
Agency
Wieden+Kennedy New York (Creative Agency), O Positive (Production Company)

More Bud Light Commercials


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