Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About TurboTax TV Commercial, 'That Thing in the Woods'

A huge furry monster in a mask wanders through a campsite one foggy night and digs through the food for something to eat. As she nibbles a cookie, she explains how a small thing can sometimes seem like a big deal, such as doing your taxes, and suggests you use TurboTax Intuit to get live help if you're nervous. She shows how it works as she video calls the "TurboTax Lady" and asks if she can claim a mask as a deduction since it is required for her work. "Goody gumdrop," it's a yes!

Advertiser
Advertiser Profiles
Products
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Brenda Romero ... TurboTax woman
Production
Deannie O'Neil ... Producer, Gary Freedman ... Director, Hoyte Van Hoytema ... Director of Photography
Agency
Wieden+Kennedy Portland (Creative Agency), Reset (Production Company)
Screenshots

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