Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Kraft Dressing TV Commercial, 'Assume Nothing: Dating Site'

Liz's assumptions put her in some pretty uncomfortable situations. She ends up out to lunch with a mullet-man after assuming she could trust her dating site. Then to add to her already awful date, she also makes the assumption that all dressings are made equal. However, Kraft advises viewers to assume nothing. Its dressings are free from artificial flavors and synthetic colors unlike various competitor brands.

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Tagline
“No Wonder Kraft Is So Good”
Songs - Add
Mood
Funny
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