Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Industry Share of Voice - past 2 weeks
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About Under Armour TV Commercial, 'We Will' Featuring Michael Phelps, Misty Copeland

Under Armour splices the pre-fight rhymes of charismatic boxer Muhammad Ali with those of NFL quarterback Cam Newton to prove that sports can be a major conduit of inspiration, unity and change for our future. Athletic icons from all backgrounds and arenas, such as Stephen Curry, Misty Copeland and Michael Phelps, show their support through scenes of intense workouts and practices, including kickboxing, slam-dunking, skateboarding and even singing.


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