Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2017 Ford F-150 XLT TV Commercial, 'Champions'

Mom and Dad have differing priorities when it comes to their children's football game. Dad puts safety first and makes sure shoulder pads are secured and helmets are fastened tightly. However, Momma's building champions. She tells them to be the hammer, not the nail, and she sends them on their way. Ford demonstrates how safety and toughness complement each other in both sports and in its F-150 model. For a limited time, qualified customers can receive bonus cash incentives toward a 2017 F-150 XLT SuperCrew.

Advertiser
Advertiser Profiles
Promotions
Bonus cash offer on 2017 F-150 XLT SuperCrew 2.7L V6 EcoBoost w/ Luxury Chrome or Sport Package (expires: 10/02/2017)
Tagline
“Go Further”
Songs - Add
Mood
Funny
Actors - Add
Agency
Wunderman (Agency), Global Team Blue (Creative Agency)
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