Media Measurement
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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
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Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Taco Bell Naked Egg Taco TV Commercial, 'What The Shell?' Feat. Stephen A. Smith

As his roommate flips through the channels, this guy unwraps his breakfast from Taco Bell and everyone on TV stops what they're doing to see what he's eating. The weather man, sportscaster Stephen A. Smith and cartoon characters are all left saying, "What the ..." He's holding a Naked Egg Taco, made with a fried egg shell and filled with bacon, potatoes and cheddar cheese.

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Tagline
“Live Mas”
Songs - Add
Mood
Funny
Actors - Add
Dale Inghram ... Voice Over), Kelvin O'Bryant ... Roommate, Kevin Love , Stephen A. Smith , Wayne Wilderson ... Male morning news anchor

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