Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IBM Watson TV Commercial, 'Watson at Work: Aviation'

A group of aviation mechanics gather beneath an airplane to discuss the new guy, IBM Watson, whom they call "The Whisperer" because he can talk to planes. When asked to prove it, Watson uses performance data and maintenance records to argue the capacitor C4 needs to be replaced. Too bad he can't figure out what's wrong with the coffeemaker; they're not on speaking terms at the moment.

Advertiser
Advertiser Profiles
Products
Tagline
“Youᴵᴮᴹ”
Songs - Add
Mood
Funny
Actors - Add
Hector Luis Bustamante ... Actor/Actress

More IBM Watson Commercials

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