Apple iPhone X TV Spot, 'Sway' Song by Sam Smith

As she walks past shops, a woman puts in her Apple iPhone Airpods and begins dancing to the slow vocals of Sam Smith's "Palace." During her escape from reality, she runs into a man who catches her in his arms. After she shares one of her Airpods with him, he too is inspired by the music and they continue to dance together. Traveling through the snow, they use car tops, bridges and even a wall as props to dance upon. Apple encourages us to "Move someone this holiday."