Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2018 Ford F-150 TV Commercial, 'The New 2018 F-150 Rewrites the Truck Laws'

Ford believes you should rip up your copy of "The Big Book of Truck Laws" because your truck should haul more than just gravel. The 2018 F-150 is described as having the best-in-class towing, pay load and torque as well as being a vehicle you can use to take ATVs and campers on to your future outdoor adventures.

Advertiser
Advertiser Profiles
Products
Tagline
“Built Ford Tough”
Songs - Add
Mood
Active
Actors - Add
Denis Leary ... Voice Over)
Production
Dan Mindel ... Director of Photography, Geno Imbriale ... Producer, Kelly Christiansen ... Producer, Paul Trillo ... Director
Agency
Global Team Blue (Creative Agency), Big Block (Production Company)

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