Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2018 Ford F-150 TV Commercial, 'The New 2018 F-150 Is Brainiac Smart'

According to Ford, its 2018 F-150 doesn't just raise the bar -- it is the bar. When Dave decides to take his family out for a non-white-knuckle weekend adventure at the lake, he relies on the vehicle's "brainiac smart" blind spot information system and trailer coverage to make sure everything goes smoothly ... even if the father and son can't get the fish to bite during a fishing session.

Advertiser
Advertiser Profiles
Products
Tagline
“Built Ford Tough”
Songs - Add
Mood
Active
Actors - Add
Denis Leary ... Voice Over)
Production
Dan Mindel ... Director of Photography, Geno Imbriale ... Producer, Kelly Christiansen ... Producer, Paul Trillo ... Director
Agency
Global Team Blue (Creative Agency), Big Block (Production Company)

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