Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About GEICO TV Commercial, 'The First Heckler'

When a jouster enters the arena on his horse, he is antagonized by a heckler who refers to him as "Sir Lose-A-Lot" and tells him that he has the patchy beard of a prepubescent squire. The heckler then adds that the man's armor was likely made by a feeble-fingered peasant woman and even makes fun of his mother. GEICO believes that as long as hecklers love to heckle, people can save money on car insurance by switching to GEICO.

Advertiser
Advertiser Profiles
Tagline
“15 Minutes Could Save You 15 Percent or More on Car Insurance”
Songs - Add
Mood
Funny
Actors - Add
Max Lloyd-Jones ... Knight being heckled, Cheryl Hawker ... Woman to the left of heckler, Darren Richardson ... Heckler, Kaiwi Lyman-Mersereau ... Black knight, Steve Tom ... Spokesman, Steve Trzaska ... Squire
Characters
Agency
The Martin Agency (Agency)

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