About City National Bank TV Commercial, 'Referral'

City National Bank asks client Matt Hershcovitch who referred him to City National. Matt is reconstructive surgeon who was referred by his cousin Michael Sherman, a trial lawyer. Michael says he receives a personal level of service and attention at City National. In Matt's own experience, he believes the brand has been helpful by allowing him to focus on surgery instead of being worried about finances.

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“The Way Up.”
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