Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Capital One TV Commercial, '2018 March Madness: Turtle Rat'

While Spike Lee and Samuel L. Jackson enjoy turkey legs before tuning into March Madness, they become concerned when their friend, Charles Barkley, spots an armadillo and calls it a turtle-rat. At first, the believe he is joking but when Charles announces that the animal has gone into "bowling-ball mode," they realize he is completely serious. Capital One is a proud partner of the NCAA.

Advertiser Profiles
Tagline
“What's in Your Wallet?”
Songs - Add
Mood
Active
Actors - Add
Charles Barkley ... Athlete, Samuel L. Jackson ... Actor/Actress, Spike Lee ... Director
Animals
Agency
DDB (Agency)

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