On a snowy, holiday night, a mother and daughter wander down a decorated street. The young girl sees an eye-catching window filled with toys and holiday characters, but her mom urges her on. Soon the mom spots an eye-catching Toyota RAV4 in a window and stops in her tracks. Thankfully, her daughter is a bit more supportive and encourages her mom to go in and take a look at the vehicles in the Toyota showroom. During Toyotathon, customers can receive customer cash on select hybrid models.