After a long day at work, a woman drives home in her Volvo XC60 SUV. Simultaneously, a young girl leaves school and begins the walk through her neighborhood to get back to her house. As the woman continues her commute, she yawns and doesn't appear to be fully focused on the road. Suddenly, the woman and the girl cross paths as the girl steps into a crosswalk while the woman distractedly looks down at her cup of coffee. Thankfully, the XC60 utilizes its Pedestrian Detection to sense the girl and brake before something terrible occurs. The automaker emphasizes that sometimes a terrible moment avoided can be one of the most important moments of our lives. During the Holiday Safely Sales Event, customers can get special leasing on select XC60 models.

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Holiday Safely Sales Event: special leasing on the 2021 XC60 (expires: 11/30/2020)
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Emotional
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MPG (Agency), Periscope (Creative Agency), AKQA (Digital Agency), Mindshare (Media Agency)

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