Media Measurement
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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
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Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Hotels.com TV Commercial, 'ABC: Bus Captain' Featuring Guillermo Rodriguez

As the Guillermobile cruises along the road, Guillermo is going down the dreaded path toward hate-liking his friend's vacation pictures. He feels there's no need to boast the abs everyone knows you have and he knows there must be tons of bugs in whatever beautiful place you're visiting. Captain Obvious sees Guillermo spiraling and suggests going on his own trip instead of angrily watching others live it up. At least a hotel won't make you spill coffee on yourself by hitting the brakes.

Advertiser
Advertiser Profiles
Tagline
“Be There. Do That. Get Rewarded.”
Songs - Add
Mood
Funny
Actors - Add
Guillermo Rodriguez ... Actor/Actress
Characters
Agency
Young & Rubicam Group (Agency), Crispin Porter & Bogusky (Creative Agency), Assembly (Media Agency)
Network
ABC
Screenshots

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