Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DURACELL Optimum TV Commercial, 'Gamer x Toothbrush'

When Duracell asks if your battery offers extra life or extra power, two people can't come to an agreement. One puts Duracell Optimum batteries into her game controller and insists they offer her extra life as she sinks deeper and deeper into the couch. The other insists they give extra power as his electric toothbrush creates mounds of toothpaste suds that overflow from his mouth and cover his shirt, sink and every other surface in the bathroom. Duracell says there's no need to argue, as its Optimum batteries offer extra life in some devices and power in others.

Advertiser
Advertiser Profiles
Tagline
“Extra Life Extra Power”
Songs - Add
Mood
Funny
Actors - Add
None have been identified for this spot
Agency
Wieden+Kennedy New York (Agency), Starcom MediaVest Worldwide (Media Agency)

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