Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DIRECTV TV Commercial, 'Locker Room'

A football team gathers in the locker room to hear a speech from the coach. The man says that what makes champions is not what they do but what they don't do. Champions don't back down, settle or quit ... well, except for cable. With that said, Coach leads the inspired players in a team chant to never quit -- UNLESS IT'S CABLE! DIRECTV urges customers to switch from cable to watch the most live sports in 4K.

Advertiser
Advertiser Profiles
Tagline
“More for Your Thing. That's Our Thing.”
Songs - Add
Phone
1-800-DIRECTV
Mood
Funny
Actors - Add
Cecil Elmore ... #22, Kareem Stroud ... #90, Michael Simpson Jr. ... Player #99, Vincent M. Ward ... Coach
Production
Taika Waititi ... Director
Agency
BBDO (Creative Agency)

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