Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Carfax TV Commercial, 'Hidden Identity'

A woman's face is blurred to protect her identity while she confesses how ashamed she is that she paid too much for a used car. The website she purchased the car through didn't know about the vehicle's multiple previous owners or accidents and her mishap brought shame to her whole family. Carfax encourages you to avoid overpaying like this woman did by checking its website for a vehicle's full history before making a purchase.

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Products
Tagline
“Show Me the CarFax”
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