Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Tide PODS Free & Gentle TV Commercial, 'For Super Heroes With Sensitive Skin'

Super Emma works day and night to rescue her stuffed animals from peril. She also practically sleeps in her cape, and her sensitive skin makes it extra important that the fabric is soft and gentle. That, says her father, is why the family switched to Tide Free & Gentle, which he says cleans the floor with the other free and clear detergents on the market. Now, Emma can focus on saving the world (even if Dad needs to hold the fan)!

Advertiser
Advertiser Profiles
Tagline
“It's Got to Be Tide”
Songs - Add
Mood
Active
Actors - Add
Nora Murphy ... Girl in yellow cape
Agency
Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

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