Media Measurement
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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ford F-150 TV Commercial, 'Leading the Pack' [T1]

Ford says if you're not the top dog among pick-up trucks, the only view you'll be seeing is the dust you're left behind in. The automaker says only its F-150 is able to give best-in-class torque, payload and towing. According to Ford, the F-150 is leading the pack, because it doesn't just raise the bar, it is the bar.

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Tagline
“Built Ford Tough”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
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Agency
Wunderman (Agency), BBDO (Creative Agency)

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