Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Macy's TV Commercial, '2018 Holidays: Believe in the Wonder of Giving'

As an astronaut orbits Earth, she video chats with her husband and daughter who are back at home. The little girl wants to make sure that her mother is taking care of Sonny, an arts-and-crafts snowman she made for her. The days go on, and the mother has to inform her daughter that she won't be home for Christmas that year. They go about the holidays, each decorating their respective space with ornaments and other holiday cheer. When the day finally arrives, the whole family gets together to wish the astronaut a merry Christmas. The daughter tells her mother to open "Sonny," which reveals a snow globe packaged inside fake snow, and the two share a moment of holiday wonder, giving the astronaut the feeling that she is home for the holidays.

Advertiser
Advertiser Profiles
Tagline
“The Gift Destination”
Music
The song was created for this commercial
Mood
Emotional
Events & Venues
2018 Holidays Dec 2, 2018 - Jan 1, 2019
Actors - Add
None have been identified for this spot
Production
Chayse Irvin ... Director of Photography, Martin De Thurah ... Director, Melissa Culligan ... Producer, Michaela Johnson ... Producer
Agency
BBDO (Creative Agency), Epoch Films (Production Company)

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