Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2018 Ford F-150 TV Commercial, 'Leading the Pack' [T2]

Ford says if you're not the lead dog among pickup trucks, the only scenery you'll be seeing is the dust you're left behind in. The automaker says only its F-150 is able to give best-in-class torque, payload and towing. According to Ford, the F-150 is the big dog leading the pack because it doesn't just raise the bar -- it is the bar.

Advertiser
Advertiser Profiles
Promotions
Special financing (expires: 10/31/2018)
Tagline
“Built Ford Tough”
Songs - Add
Mood
Active
Actors - Add
Denis Leary ... Voice Over)
Animals
Agency
Wunderman (Agency), Global Team Blue (Creative Agency)

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