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Attention & Performance Analytics
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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Creatives
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Local
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Attention & Performance Analytics
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Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About L'Oreal Paris Magic Root Cover Up TV Commercial, 'Meet the Roots' Featuring Helen Mirren, Morena Baccarin

L'Oreal Paris introduces the Roots, a family with some serious root problems. When family members like Maxine (Helen Mirren), Marilyn (Andie MacDowell), Meredith (Aja Naomi King) and Melinda (Morena Baccarin) see any grey, they can't help but let out a dramatic scream. To solve its root problem, the family uses Magic Root Cover Up, and gets flawless roots in just three seconds.


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