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Michelob ULTRA Pure Gold TV Spot, 'The Journey' Song by Sugaray Rayford

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As the song "Dig A Little Deeper" by Sugaray Rayford plays in the background, a man in a black floral shirt drags a cooler across a beach to his foldable chair. As he sits down with a beer in hand, his friends rush to also get their hands on a Michelob beverage, to which the company claims is only worth it, if you enjoy it.

Published
June 08, 2022
Advertiser
Michelob
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Michelob ULTRA Pure Gold, Michelob ULTRA Infusions Lime & Prickly Pear Cactus, Michelob ULTRA Infusions Pomegranate & Agave
Tagline
“It's Only Worth It If You Enjoy It”
Songs
Dig A Little Deeper - Sugaray Rayford
Mood
Active
Actors - Add
None have been identified for this spot.
Agency
Draftline ... Media Agency

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