When it comes to the Callaway Mavrik, professional golfer Phil Mickelson tries not to get into too much technical detail. However, he can't help but share all about the collection of golf clubs everywhere he goes. From the golf course to the kitchen and even poolside, he tells people it's made using artificial intelligence and has optimized distance -- or to put it more simply, he says it just hits bombs.

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Phil Mickelson ... Athlete
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Taco Truck Creative (Creative Agency), Taco Truck Creative (Digital Agency)

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