In a dusty, deserted field, a group of Kia SUVs appear to barrel race around abandoned vehicles. They twist and turn at high speeds, barely missing each other before grouping up and driving off into the sunset. Kia says the problem with hanging onto the past is that you're too busy looking back to see what's coming. For times like that, the automaker's Sportage, Telluride, Sorento SX and Seltos SX all come equipped with forward collision warning and emergency braking assist.

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“Give It Everything”
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Active
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Initiative (Agency), David&Goliath (Creative Agency)

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