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Jim Beam TV Commercial, 'Break From Beer'

When this man is offered a beer at a backyard gathering, the beer speaks to him... literally. The royal matriarch on a can of lager tells him that he's about to crack open the blandest beverage in any kingdom, while a shepherd from the label of an IPA points out that drinking this beverage will make him a sheep in the herd of everyone else at the party. A stout, his final choice from the communal ice bucket, sends the man into a mental crisis as he imagines himself floating in the ocean and talking to a "full-bodied" whale. Seeing the man's inner turmoil, the host offers a Jim Beam highball, which he gladly accepts. Jim Beam invites you to break away from beer with its whiskey.

Jim Beam
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Jim Beam
“Need a Break From Beer?”
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Orca, Sheep
G2 Worldwide ... Agency, Leo Burnett ... Creative Agency, Starcom ... Media Agency
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