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Citi Custom Cash Card TV Commercial, 'It Pays to be Rashida: Home Improvement, Drug Stores'

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As Rashida Jones checks out at a hardware store, Citi introduces the Custom Cash Card, which will reward Jones in areas where she's spent the most money recently. If you don't believe it, Citi encourages you to ask overly confident DIY Rashida, who is in the process of demolishing a wall... possibly the wrong wall. Or, you could ask last minute gift-shopping Rashida, who's clever idea is mouthwash from the drug store with a bow on top. Or, there's sneaking away for a vacation Rashida. Citi says you can earn 5% cash back on your top eligible spend category, such as home improvement, drug stores or select travel.

Citi (Credit Card)
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Citi (Credit Card) Custom Cash Card
5% cash back on your top eligible spend category up to $500 spent each billing cycle and 1% unlimited cash back on all other purchases
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Rashida Jones ... Actor/Actress
Publicis ... Agency, Publicis ... Media Agency
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