Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Northwestern Mutual TV Commercial, 'Spend Your Life Living: Backyard Bliss' Song by Flo Rida

The summer heat is taking a toll on this family. A boy's ice cream is melting, his mother can't keep cool with her paper fan and his father is trudging along with a lawnmower in the backyard despite the glaring sun. Everything appears miserable until the father is struck with an idea after his daughter demands to be driven to her friend's house. The lawn is torn up, concrete is poured and a backyard pool is created for his family to cool down in.

Advertiser Profiles
Tagline
“Planning. Insurance. Investments.”
Mood
Active
Actors - Add
None have been identified for this spot

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