Rolex states that the world is filled with stories of perpetual excellence and uses professional golfer Brooks Koepka as its primary example, as Koepka has won back-to-back U.S. Opens and achieved a No. 1 ranking across the world. Rolex equates this demonstration of excellence to its own story.

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“The Story of Rolex”
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JWT (Creative Agency), Mindshare (Media Agency)
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