Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About H-E-B TV Commercial, '2019 Big Game: Deserted Island'

A man marooned on an island struggles to survive and can only hope his "send help" messaged constructed from debris will be seen soon. But on day 154 of his stay, the man's outlook on island life changes because chests of H-E-B products wash ashore. Rather than moping about, the man indulges in snack foods, plays a game of tropical cornhole and even appears to make peace with the shark that once plagued him with fear. H-E-B believes that anywhere can feel like home when you shop for its products, which is evident when the man's island message turns from "send help" to "send H-E-B."


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