Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Blue Buffalo Life Protection Formula TV Commercial, 'Blue Buffalo vs. Purina Dog Chow: Blue Treats'

When two women are asked what kind of food they feed their dog, one responds with Blue Buffalo and the other says Purina Dog Chow. The women are then asked if they could read a few of the ingredients found in their respective food choices. As they read, the woman who feeds her pet Purina Dog Chow quickly realizes that she prefers the sound of the ingredients found in Blue Buffalo.


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