Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About State Farm TV Commercial, 'Beige Betty'

Kim's State Farm agent congratulates her on getting a new car with her own insurance, and Kim is pleased to no longer be driving the old hand-me-down from her parents. Rather than trading the old car in, Kim's parents handed it down again to their younger son ... who is, understandably, not happy to see "Beige Betty" the station wagon on the driveway when his parents reveal it as his birthday present. Kim, however, sees driving Beige Betty as a rite of passage.

Advertiser
Advertiser Profiles
Tagline
“Here to Help Life Go Right”
Songs - Add
Phone
800-STATE-FARM
Mood
Funny
Actors - Add
Austin Zajur ... Little brother, Jana Wimer ... Mom, Kevin Garbee ... Dad, Stephanie Fetzer ... State Farm agent

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